Tools at Methods sa Competitive Analysis
Para sa systematic competitive analysis, may specific tools na pwede mong gamitin. Hindi ito guessing game - may proper frameworks para makakuha ng actionable insights.
SWOT Analysis ay basic but effective tool para sa competitor profiling. I-identify mo ang Strengths, Weaknesses, Opportunities, at Threats ng competitors mo. Example: Si Grab ay may first-mover advantage (strength) pero mataas ang operational costs (weakness).
Ang Porter's Five Forces naman ay comprehensive framework na tinitignan ang threat of new entrants, supplier power, buyer power, substitutes, at competitive rivalry. Sa banking industry for example, mataas ang threat ng digital banking pero mababa ang supplier power.
Competitor profiling involves detailed research sa company background, products, pricing, target market, marketing campaigns, distribution channels, at financial performance ng competitors mo. May digital tools din like Google Trends para sa search behavior insights at social media monitoring tools para sa brand sentiment.
Pro Tip: Combination ng traditional research methods at modern digital tools ang most effective approach sa competitive analysis sa Pilipinas.