New Society and Cultural Revival
The Period of the New Society (1972-1980) shifted literary themes toward national development and progress. The government attempted to stop pornographic writings that negatively influenced public morals, and school newspapers were temporarily suspended during this period.
Filipino poetry during this era emphasized patience, native culture appreciation, customs, and natural beauty. The period also revived traditional performances like Tagalog Zarzuela, Cenaculo, and Muslim Embayoka, connecting modern audiences with historical Filipino entertainment.
Radio and television became major literary platforms. Popular series like "Si Matar," "Dahlia," "Ito Ang Palad Ko," and "Mr. Lonely" entertained families without televisions. These shows brought literature directly into Filipino homes.
The yearly Filipino Film Festival started during this time, lasting a month with only Filipino films in theaters. Comics, magazines, and newspapers adopted new forms, favoring news about economic progress, discipline, culture, and tourism over sensational content.
Cultural Renaissance: The New Society period proved that literature could celebrate Filipino identity while promoting national development and cultural pride!